DESTINATION RESORT
THE HOTEL BECOMES THE GATEWAY TO GRAN PRIX RC
The long-term vision for Gran Prix RC includes a destination
hotel designed to transform the property from a regional recreation facility
into a multi-day tourism destination.
CONCEPTUAL PHASE 3 PROGRAM
Approximately 300,000 SQ. FT.
Approximately 14 STORIES
Destination Resort Hotel
Final room count, configuration and program will be
determined through site planning, market analysis, design development and
feasibility studies.
RESORT EXPERIENCE
The conceptual Phase 3 program may include:
INDOOR WATER EXPERIENCE
Waterslides and family-oriented aquatic entertainment.
MINIATURE GOLF
Race-themed indoor entertainment.
ARCADE
Interactive gaming and family entertainment.
BOWLING
A social entertainment venue for families, groups and corporate events.
SPA & WELLNESS
A resort-oriented wellness component.
RESTAURANTS
Multiple food and beverage concepts designed to serve hotel guests, visitors
and events.
HOBBY RETAIL
A flagship approximately 7,000-square-foot destination hobby retail experience.
EVENT HALL
Approximately 10,000 square feet for tournaments, corporate events,
conferences, celebrations and community functions.
WHY THE HOTEL MATTERS
The hotel changes the economics of the destination.
Instead of a customer visiting for several hours, the
property can capture:
ROOM REVENUE
FOOD & BEVERAGE
ENTERTAINMENT
EVENTS
RETAIL
SPA & WELLNESS
RESORT SPENDING
FROM VENUE TO DESTINATION
A hotel creates the ability to host:
PHASE 3 CAPITAL
Current conceptual development estimates place the hotel and
entertainment expansion in the broad range of $180 million–$310 million,
subject to final site selection, design, construction pricing, financing,
entitlements and feasibility.
This is a future expansion phase, not a prerequisite
for launching the core Gran Prix RC platform.
THE STRATEGIC OBJECTIVE
The hotel is not simply an accommodation component.
It is the mechanism that can transform Gran Prix RC into a destination
resort and national experiential brand.